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Web Design & Development / Digital Media Marketing Course Outline

PART I. DIGITAL MEDIA MARKETING
Lesson 1: Web Design & Development Overview
Lesson 2: Digital Media Marketing Strategy
Lesson 3: Web Analytics
Lesson 4: Search Engine Optimization
Lesson 5: Email Marketing
Lesson 6: Public Relations Marketing
Lesson 7: Offline to Online Marketing
Lesson 8: Web 2.0 Marketing
PART II. HTML, XHTML AND CASCASDING STYLE SHEETS PLUS
Lesson 1: HTML and XHTML Basics
Lesson 2: Setting Up the Document Structure
Lesson 3: Formatting Text by Using Tags
Lesson 4: Using Lists and Backgrounds
Lesson 5: Creating Hyperlinks and Anchors
Lesson 6: Introduction to Style Sheets
Lesson 7: Formatting Text by Using Style Sheets
Lesson 8: Formatting Paragraphs by Using Style Sheets
Lesson 9: Displaying Graphics
Lesson 10: Creating Navigational Aids
Lesson 11: Creating Tables
Lesson 12: Formatting Tables
Lesson 13: Creating Division-Based Layout
Lesson 14: Using Frames for Layout
Lesson 15: Creating User Forms
Lesson 16: Incorporating Audio and Video
Lesson 17: HTML and Microsoft Word
Lesson 18: Designing for Usability

PART III. MICROSOFT EXPERESSION WEB 2 PLUS
Lesson 1: Understanding How Expression Web 2 Works
Lesson 2: Moving from FrontPage to Expression Web 2
Lesson 3: Becoming Familiar with Modern Web Site Standards
Lesson 4: Presenting Information on a Web Page
Lesson 5: Enhancing a Web Site with Images
Lesson 6: Creating a Web Site from a Template
Lesson 7: Creating a Web Site from Scratch
Lesson 8: Taking It to the Next Level - Adding Interactivity
Lesson 9: Publishing a Web Site
Lesson 10: Managing a Web Site
Lesson 11: Using ASP.NET Features
Lesson 12: Adding E-Commerce Features
Part IV. MICROSOFT EXPRESSION DESIGN 2 PLUS
Lesson 1: Working with Documents
Lesson 2: Navigating the Workspace
Lesson 3: Manipulating Objects
Lesson 4: Working with Layers
Lesson 5: Using the Drawing Tools
Lesson 6: Using Fills
Lesson 7: Using Strokes
Lesson 8: Working with Text
Lesson 9: Working with Bitmap Images
Lesson 10: Exporting and Printing Your Work