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Agile Marketing with SAFe | Agile Marketing Training Course

Take the Agile Marketing with SAFe® course with BTII Institute, a top-rated training industry leader with highly experienced instructors. BTII Institute is an early adopter of Scaled Agile Framework® (SAFe), the #1 framework for scaling Agile.

Description

The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

4. What are the learning goals?

At the end of the Agile Marketing with SAFe course, you should be able to:

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value
  • Use techniques for integrating marketing into an Agile Release Train
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

2. What is the associated certification?

There is no certification or exam associated with the course. 

3. What are the exam details?

Not Applicable

1. Who will benefit?

All marketing and sales professionals including:
  • Marketing SVPs, VPs and Directors
  • Marketing Managers
  • Marketing Strategists
  • Market Researchers
  • Marketing Analysts
  • Marketing Ops Managers
  • Sales Ops Managers
  • Sales Managers
  • Salespersons

6. What will you receive?

A certificate of completion will be issue.

5. What topics are covered?

Be Agile

  • Module 1: Agile Marketing for Business Agility
  • Module 2: Building Agile Marketing Teams

Join the Value Stream

  • Module 3: Supporting Operations
  • Module 4: Supporting Development

Specialize the Principles and Practices

  • Module 5: Applying Validated Learning
  • Module 6: Learning Incrementally

Activity Attendees will choose from one of three activities in which to apply their learning after class:

  • Applying a hypothesis-driven approach to their work
  • Creating a plan on how to organize cross-functionally
  • Implementing at least two Agile practices into their work

Interactive Format One-third presentation and two-thirds activities and read-outs.

7. Prerequisites

There are no prerequisites. 

8. Professional Development Units (PDUs) & Scrum Education Units

Not Applicable

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